Meijer is having a great back-to-school promotion until September 3rd: when you buy $10 worth of General Mills cereal, you get $10 off athletic shoes for men, women, or children. The large boxes of General Mills cereal is on sale this coming week (8/14 - 8/20) for 3/$10. This $10 worth of cereal is before coupons. Add coupons into the equation and you make this deal even sweeter. As far as the shoes are concerned, the promotion excludes clearance items...but it says nothing about sale items! I saw a selection of children's Avia athletic shoes on sale for $16.00, down from $24.99. With no coupons, you can get 3 big boxes of cereal and a pair of athletic shoes for $16.